Blue Prism
an effective online event with leads
As part of the Blue Prism go-to-market campaign, we organized the Blue Prism Roadshow Russia — an online event on RPA, automation and digital transformation.
For the client, it was the first experience of organizing an event in Russia, in Russian language and for a Russian audience. Blue Prism Roadshow Russia was part of the company's global series of events around the world, which until 2020 were always held offline.
Results
  • More than 350 specialists interested in or already implementing RPA registered for the event;
  • 140 concurrent participants and 350 in total;
  • The follow-up led to 70 hot leads.
+ 70 hot leads
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