data.ai (App Annie)
research as a tool to increase visibility
data.ai (formerly App Annie) is the first unified data ai company
The data.ai work is a classic example of building effective brand awareness through research tools. The company provides regular analytics and reports on the mobile market using its own global and local data. We review these reports, create content based on their findings and pitch them to Tier 1 media outlets.
Results
  • data.ai is rated No.1, by brand exposure among competitors in Russia and No.2 globally;
  • Each news item generates more than 100 publications in business, socio-political, mobile and gaming media, as well as news agencies;
  • Every month data.ai data is mentioned and quoted across 500 publications, including Kommersant, Vesti, RBC, VC and other Tier1 media.
No.1, by brand exposure among competitors in Russia and No.2 globally
Case Studies
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