Audi
Olympic communications
Audi is a German brand, and is a part of the Volkswagen Group. Buman Media provided PR support to Audi during the winter Olympic and Paralympic Games in Sochi, where the brand was a General Sponsor.
The aim of the campaign was to provide information about the brand and its input in the organization of the first winter Olympic Games in Russia as well as to highlight the brand’s commitment to sport.
The communication plan included interaction with lifestyle media, production of press materials, special projects, photo shoots, interviews, comments by celebrities, champions and brand ambassadors, including Ksenia Sobchak, Andrey Malakhov, Ivan Urgant, Polina Kitsenko, Dmitry Borisov, Ida Lolo, Alena Zavarzina, Vic Wild, Ivan Skobrev and Ekaterina Ilyuhina.
The communication plan included interaction with lifestyle media, production of press materials, special projects, photo shoots, interviews, comments by celebrities, champions and brand ambassadors, including Ksenia Sobchak, Andrey Malakhov, Ivan Urgant, Polina Kitsenko, Dmitry Borisov, Ida Lolo, Alena Zavarzina, Vic Wild, Ivan Skobrev and Ekaterina Ilyuhina.
Results
- Buman Media conducted 8 special projects: Olympic test drives, presentation of quattro-mountain, arrangement of exhibitions in the State Department Store GUM, release of a unique Red Book with photos of Olympic champions presented at Garage modern art museum, etc;
- More than 500 publications in the key lifestyle media during 2014;
- The link between the brand, sports and the Olympic Games has been strengthened.
8 special projects, 500 publications in the key lifestyle media
Case Studies
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