Volkswagen Group Rus
corporate and crisis communications
Volkswagen Group Rus (VGR) combines seven Volkswagen Group brands on the Russian market: Volkswagen Cars, Volkswagen Commercial Vehicles, ŠKODA, Audi, Lamborghini, Bentley and Ducati.
Volkswagen Group Rus has twice chosen Buman Media as its communication partner. Our first collaboration took place in 2014, when we supported the company's Olympic communications (for Volkswagen Group Rus as a whole and separately for the Audi brand). Today, we are the company's external press office providing VGR with a full range of PR services, including corporate PR and anti-crisis communications. Our task is to keep the company's image and reputation as a leader of the automotive industry.
Results
  • VGR is #1 among international automobile companies in the Russian media space;
  • Over 3,000 publications per annum seen in key media outlets (advertising equivalent of over 350 million RUB).
#1 among international automobile companies in the Russian media space
Case Studies
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