AppsFlyer is an international platform of marketing measurements and client experience.

Our task was to study the development of the mobile market in the key CIS countries, to collect information about consumers and build an effective marketing strategy in new regions for AppsFlyer.

We conducted in-depth interviews with the mobile market participants in Kazakhstan, Belarus, Kyrgyzstan, Uzbekistan, Armenia and Ukraine - the interviews were carried out with marketing directors and managers, product directors and acquisition managers, co-founders of website and mobile app development agencies, heads of content departments, mobile developers and Telegram marketers. The companies that took part in the survey were mobile app development agencies, fashion stores, services (taxi and delivery), marketing blog, agricultural startups, etc.