vivo
product communications and working with KOLs
vivo is a global high-tech company with leading positions in the creation of innovative products and services in the field of mobile communications
Worldwide famous Chinese brand vivo asked Buman Media for PR promotion of its two new products on the Russian, Kazakhstan and Uzbekistan markets: V23 and V23e smartphones. For this client the agency developed a large-scale program of activities, including both product and corporate PR, as well as work with KOLs, creative dispatches and special projects combined in classic and new media. In a short time Buman Media implemented the activities and successfully supported the launch of the model on the markets, telling a wide audience about the novelties and showing them from different angles.
Results
- As a result of previous campaign 77 media published the news on vivo V23 & V23e Series launch, including such media outlets like RBC Style, RIA Novosty, Tadviser, Komsomolskaya Pravda and Kommersant;
- Buman Media initiated partnership with numerous KOLs to make the launch more vivid and interesting for the key audience, such as filmmakers, artists, actors, directors, etc.;
- vivo V23 was integrated on the cover page of HELLO! magazine in print and digital formats.
vivo has twice chosen Buman Media as its communications partner
Case Studies
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