Essilor
product communications and working with KOLs
Essilor International S.A. is a French-based international ophthalmic optics company that designs, manufactures and markets premium lenses to correct or protect eyesight.
Essilor came to us with a task of building brand awareness, gaining customers’ trust, popularizing the company’s lens and vision care principles in the media and social media landscape.
Buman Media developed PR strategy that included regular publications of the company’s surveys and analytics, product and expert articles, interviews of top management and commentaries on the most popular relevant topics positioning the company as a thought leader in the market, as well as support of the companies’ events.
At the same time Buman Media developed new social media strategy, shifting the focus to educational content and developing unified visual presentation of information. Also, the agency developed a creative concept of cooperation with KOLs.
Buman Media developed PR strategy that included regular publications of the company’s surveys and analytics, product and expert articles, interviews of top management and commentaries on the most popular relevant topics positioning the company as a thought leader in the market, as well as support of the companies’ events.
At the same time Buman Media developed new social media strategy, shifting the focus to educational content and developing unified visual presentation of information. Also, the agency developed a creative concept of cooperation with KOLs.
Results
- Buman Media strengthened existed and created the new media relations, so the authority of Essilor representatives as experts on issues related to vision health and optical industry has increased;
- Achieved all KPI targets in terms of volume and quality of media presence;
- Social media page of Essilor became a platform for trusted communication with followers. Along with that:
Decrease in the cost of contact (in the calculation of the cost of viewing content by one user);
Increasing the frequency of UGC using.
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