corporate communications
ACCA (the Association of Chartered Certified Accountants) - the global body for professional accountants. It offers business relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management.
ACCA asked Buman Media to help them building brand awareness in Russia and to enhance reputation of ACCA qualification and expertise in the community of accountants and financial specialists of all ranks, corporate HRDs and decision makers.

For this client the agency developed PR strategy, using global and local topics that could help ACCA to communicate with the target audiences. Also, Buman Media created content on global and local reports about different financial, business and HR topics, as well as initiated interviews, comments, bylines on behalf of ACCA members in the key media titles.

Among the highlights of Buman Media activities for ACCA: PR campaign for students’ award and special projects with different media titles on the Russian Pathway project (presentation of the Russian language diploma).
  • More than 3 years Buman Media provided PR support for ACCA and initiated publications in such business and vertical media like Kommersant, Finmarket, Izvestia, Delovoy Peterburg, Finansovy Direktor, Generalny Direktor, NEO HR, etc. It allowed to increase brand awareness and also get more requests for ACCA certificate.
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